Helvetica

We watched a movie in class called Helvetica and it was all about the typeface that gave the film its name. I think it was a really interesting film and I was surprised to see how many different places that font is used and I never even realized it! I thought it was also an interesting look into how typographers view type. It was like the movie opened my eyes to a whole other language I'd never known.. or never realized even existed.

I admired the passion and the deep thought all of the artists and typographers put behind their seemingly simple pieces of art. I also appreciate typography more now and the mechanics of it. After watching this video, I will definitely be more aware of selecting typeface. Even when I'm walking around, I'll probably pass by a sign and analyze it to see if that type is Helvetica.

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